How Hypo Hypa was Built

How has the site evolved?

HypoHypa.com created by Lee Tubman (age 15, owner of the website) went on his work experience on May 8th until May 19th 2006 where he was based at a design agency Urban River Creative , who helped Lee build and design the website and Hypo Hypa brand. The Hypo Hypa brand was developed from the terms Hypoglycaemia and Hyperglycaemia which refer to the state of  Blood glucose levels which was an idea of Lee's  (who has type 1 diabetes, diagnosed on 4th June 2003).

The project came about after Lee applied for a work experience placement at Urban River Creative.  Urban River Creative had recently visited www.aspiretoday.co.uk  and was interested in seeing how they could turn work experience into real commercial benefit, demonstrating that young people can make a significant impact on business.  With Lee having a growing interest in Diabetes since being diagnosed, Urban River Creative challenged Lee to completely concept, design and create the content for a new web site dedicated to young people with Diabetes.   The commercial benefit to Urban River Creative coming from the opportunity to advertise other related web sites on Hypo Hypa, as they work with many other youth based projects that can benefit from targeted traffic from Hypo Hypa.

HypoHypa.com was born on the 19th May 2006 with media coverage by the Journal, Sun FM and Tyne Tees Television (North East of England).

The official launch of the website will be happening in the near future when Lee returns to Urban River Creative on a summer placement.